Drucker’s insights on market orientation and innovation: implications for emerging areas in high-technology marketing
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2008
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-008-0101-5